// App development
// 2025
East Bay F1
Project
// client
East Bay F1
// Industry
E-commerce
// Duration
Ongoing
// Services
App development
our task
East Bay F1 needed a functional online presence – a digital ecosystem that would support their growing F1 community, including membership plans, e-commerce, content publishing, and event promotions. The goal was to develop a user-friendly, mobile-optimized website that could serve as the central point for fans, partners, and sponsors.
let’s connect// Intro
East Bay F1 is a digital destination for Formula 1 fans - combining exclusive memberships, curated events, a boutique online store, and community-driven content in one cohesive experience. What began as a local group of racing enthusiasts in the Bay Area has grown into a platform that connects fans with the sport they love, both online and in real life. From track-day meetups and live GP viewings to rare collectibles and behind-the-scenes stories, EBF1 brings the world of motorsport closer to its audience.
// approach
Before getting into design or code, we worked closely with the East Bay F1 team to understand how the platform would be used - not just by end users, but by the people running it. We mapped out real workflows: content publishing, event coordination, update frequency, and administrative responsibilities.
Our priority was to reduce complexity and focus on long-term maintainability:
– We limited the system to features the team could manage independently
– Navigation was designed to reflect the site’s core functions and priorities
– Roles and permissions were kept simple and practical
– Page templates were configured to make publishing faster and more consistent
// result
The new platform gave East Bay F1 the foundation to grow its fanbase, monetize its audience, and enhance the overall member experience. Membership numbers grew, the shop began generating consistent revenue, and the events calendar started bringing the community together offline. By combining content, commerce, and community, EBF1 now operates as a modern motorsport brand - one that thrives between race weekends just as much as during them.
// technology
East Bay F1 is a content-driven platform powered by WordPress and WooCommerce, running on a PHP/MySQL stack.
Backend: PHP
Database: MySQL
Frontend: WordPress, WooCommerce
Integrations:
– Polylang Pro (multilingual support)
– Custom Mini CRM Plugin
– Custom AI Image Manager
– Custom AI Voice Reader (text-to-speech)
